Why this layer is part of the build.
tone, wood, tile, and slab commerce does not behave like the templates Shopify was built for. A customer needs the actual slab they will receive, not a stock photo. Freight cost should drop as the pallet fills, not appear as a surprise at checkout. A custom production order needs visibility over fourteen weeks, not a single dispatch email. We build the systems layer because no app on the market models these problems — and because once a brand has the right mechanic, the rest of the funnel stops working against it.
WHAT WE ARE NOT
We do not take this layer as a retrofit on a storefront we did not build. If that is the work, the right call is an agency. We build the system the layer lives inside.