[Vertical] porcelain, ceramic, mosaic, large-format tile
Shopify for tile, built around the box.
Tile is sold by the square foot, the box, the carton — but counts down to a single broken piece. We build the storefront and back-office that work on that arithmetic, not against it. Porcelain, ceramic, mosaic, large-format. Sample chips, GMC-clean feeds, freight that switches mid-cart, trade pricing on the same catalogue.
The places tile breaks Shopify.
- N°01QUOTING
Theme product pages cannot quote square footage as the buyer changes units, room sizes, and waste factor.
- N°02FEED
Google Merchant Center chokes on tile variants — minimum buys, box sizes, mixed lots can take a campaign offline in a day.
- N°03FREIGHT
Freight jumps from parcel to LTL at the fourteenth box, and themes hide the change until checkout — losing the conversion at the worst moment.
- N°04TRADE
Trade buyers want different pricing for the same box; themes try to handle it with a discount code and issue the wrong invoice.
- N°05PATTERN
Tile patterns, layouts, grout joints — none of which fit a stock PDP. The buyer wants to see the room, not the product card.
The bespoke surfaces a tile build leans on.
These are the systems we have already built for tile brands. Eleven systems live in the library; the 5 below are the ones a tile catalogue leans on first.
Where the system holds the weight.
Every six-layer build runs; the 4 below are the layers that do the heaviest lifting for tile.
Not a freelance agency. A growth system designer.
We build the whole system, ship it, and stay on as the partner who runs it. The vertical is porcelain, ceramic, mosaic, large-format tile — but the work is the system that holds the vertical, six layers deep. We carry six to eight engagements at a time, on purpose, because that is how the system gets shipped at the standard we want it shipped at.
[N°05] Common questions · tile
What every tile brand asks first.
The five questions material brands selling porcelain, ceramic, mosaic, large-format tile put to the studio before the discovery call.
Do you build Shopify for tile companies?
Tile is one of the four verticals the system runs for. Porcelain, ceramic, mosaic, large-format — all sold by square footage, with the box arithmetic, GMC feed, and freight calculation already built into the system.
Can the storefront quote by the square foot?
Yes — the sq-ft calculator is part of every tile build. The buyer enters the dimensions of the room, the storefront returns the box count, waste factor, and the price in one move.
How do you handle the Google Merchant Center for tile?
The feed is a layer of the marketing system. We normalize tile variants, hold the minimum-buy threshold, and keep the feed live through Google's algorithm changes.
Do you build trade pricing for tile contractors?
Trade Portal is one of the eleven systems. A contractor logs in to their own price tier, MOQ, and payment terms — same SKUs, different rails.
Which platforms have you migrated tile catalogues from?
Magento and WooCommerce most often. The hard part is not the catalogue — it is the freight rules and the box arithmetic that nobody else writes down.
Build the tile system?
Every engagement starts with a paid discovery. We map your catalogue across the six layers and tell you which surfaces are off-the-shelf, which get adapted, and what is new.